Monday, September 15, 2014

7 Places to Find New Clients

Finding clients isn't just a struggle for new business owners.  All business owners have to regularly and frequently search out new clients to keep new business coming in. Depending on the industry you're in, sometimes you have to do this more often than others. Lake of the Ozarks mortgage lenders fall into that category because once a client gets a home loan at the Lake of the Ozarks, they're not likely to need your services again for awhile. So the big question is, how do you get these new clients? Here are 7 places to start looking for potential new clients for your business.

Places to Find Potential Clients


1. Referrals

The best place to start is with your current or past clients.  Reach out to them and ask if they know anyone in need of your services.  Maybe you have a recent success story you can share with them that they can relate to. Maybe they know of someone in a similar situation to the one you're describing and can pass you a referral.  

2. Friends and Family 

Think about who you know.  Maybe your immediate friends and family don't need your services, but maybe someone in their personal network could be a potential client for you.  You could even consider offering a referral program with some type of reward for those who bring you referrals.

3. Personal Activities

What do you do in your spare time? Look for potential customers at the gym or at your local coffee shop. If you're a parent, consider their friends' parents to be potential new clients. Make it a habit to talk to those other parents when you attend shool functions or sporting events.

4. Business Organizations

Visit different business organizations in your area and consider joining one.  Referral based organizations, such as Busniess Network International, present the perfect opportunity for gaining new clients.  Be sure to bring business cards to pass out, but remember to focus on building new relationships rather than bringing just a strong sell message.

5. Local Events 

By sponsoring local events, you can get your name out there in front of tons of potential clients. Keep your eyes out for upcoming events that you can associate yourself with or consider hosting an event yourself.  Be sure to think about what makes a good client for you and try to find events that those types of people will be attending.

6. Meetings and Seminars

Local chambers of commerce, trade associations, special interest groups, fairs and symposiums are a great way to meet new prospects.  One of the most efficient ways to get a group of prospects in one place is public speaking.  Consider offering a Q&A session or offer to be a presenter at their next function to let potential clients get a sense of your skills and personality.  If you're not the one hosting the event, you will get third party credibility from those who are hosting it.

7. Advertising

After going through all the above networks to find new clients, it's time to start advertising.  Reach outside your current networks and try to make new connections.  You can do this through traditional advertising or with online marketing.  You'll want to decide who your best potential customers are, figure out where they are and then decide which medium is best to reach them with.  If you're going for a younger demographic, Social Media marketing is a great way to reach out to those prospects.

Business development should be incorporated in your day to day work flow.  Keep in mind that approaching everyone you meet with a sales type attitude isn't the best way to gain new clients. You want to first build a relationship with these prosects because you want them to know they can trust you.  When it comes to mortgage lending, Lakelender Michael Lasson is here to help you every step of the way.  Dedication and first class service is guaranteed!

I would love the opportunity to help you manage your mortgage loan or refinancing at the Lake of the Ozarks.  Give me a call at (573) 746-7211 or send me an email at mlasson@fsbfinancial.com with any questions you may have!

For Lake area news, resources and tips on financial services, please 


Michael Lasson
Sr. Residential Mortgage Lender
NMLS #: 493712

2265 Bagnell Dam Blvd, Suite B
PO Box 1449
Lake Ozark, MO 65049

Direct:  (573) 746-7211

    

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